Endurica provides the world’s most comprehensive CAE workflows for fatigue analysis of elastomers. Endurica solutions include simulation software, characterization services, testing instruments, and training to answer your key question: “How Long Will It Last?” Our rubber fatigue analysis tools are accurate, complete and scalable.
Mission
- Empower practitioners with knowledge, methods, tools, and support for fatigue analysis that results in better design decisions.
- Make fatigue life prediction of elastomers as widely practiced and well-understood as fatigue life prediction of metals.
- Enable materials, component, and system developers to have reliable methods for assessing fatigue life.
Core Values
- Technical Leadership
- Customer Focus
- Trustworthiness
- Embrace the Grit
- Make an Impact
- Better Every Day
Our History
Endurica’s founder, William V. Mars, Ph.D., P.E. named 2022 Harold Herzlich Distinguished Technology Achievement award winner. This award, given biennially during the International Tire Exhibition & Conference, recognizes individuals in the tire industry whose careers and accomplishments have left a lasting impact on tire design, development, and manufacturing — impacts that have changed the industry for the better.
Endurica named Tibbetts Award winner by the United States Small Business Administration (SBA) for accomplishments in creating cutting-edge technologies.
In response to COVID19, Endurica provides virtual training through Fatigue Ninja Friday webinars, Winning on Durability webinars and LIVE, online workshops.
Endurica reaches milestone of 500 trained Fatigue Ninjas across the world.
Endurica celebrates 10 years in business
Caterpillar publishes results of their work with Endurica methods.
Endurica named exclusive distributor in North and South America by testing instruments producer Coesfeld GmbH & Co. KG.
Endurica and Axel Physical Testing Services partner to launch Rubber Threshold Test.
Endurica partners with Safe Technology to launch fe-safe/Rubber.
Endurica granted SBIR Phase 2 award.
Endurica earns Small Business Innovation Research (SBIR) award to increase the efficiency of U.S. Army materials testing processes.
First Fatigue Property Mapping course with Axel Products
Endurica provides training in rubber durability.
Will Mars files legal paperwork and incorporates Endurica LLC.
Patent on Critical Plane Algorithm awarded to Dr. Mars while employed at Cooper Tire & Rubber Company.
Will Mars Advances Predictions of Tire Durability The Courier 2001
Vowing “No Shave ’til Ph.D.” William V. Mars, immerses himself in groundbreaking work on elastomeric durability and completes his PhD thesis entitled Multi-Axial Fatigue of Rubber at The University of Toledo.
Endurica helps you test fatigue performance on new or existing design ideas with a variety of rubber compounds/materials, enabling you to know your solutions will work before your mix and mold. Endurica assists you with experimentation, exploration, and reduces the total number of iterations needed to maximize your design’s potential. Founded in 2008 to bring fatigue life prediction capabilities to the rubber industry, Endurica’s proven simulation solutions allow engineers to address durability issues earlier in the product development process than ever before. Endurica is the world’s most versatile and best-validated fatigue life simulation system for elastomers. Giving you the capabilities to Get Durability Right, we provide elastomer fatigue analysis education, testing equipment, materials characterization, consulting services, training and FEA modeling.
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