Dr. Will Mars is an international leader in the failure mechanics of rubber and elastomers. The comprehensive testing and simulation tools Endurica has
developed under his direction help companies across the world to speed their product development process and compete on durability. He has received several awards for his scientific contributions and innovations including the 2022 Herzlich Medal for outstanding impact and innovation in the tire industry, the 2020 Tibbetts Award from the United States Small Business Administration in recognition of accomplishments in creating cutting-edge technologies, the 2017 Rubber Division ACS Arnold Smith Special Service Award, the 2007 Sparks Thomas award of ACS Rubber Division, and the 1999 Henry Fuchs award of the SAE Fatigue Design & Evaluation Committee.
Dr. Mars served as the editor of the Rubber Division, American Chemical Society journal Rubber Chemistry & Technology, and is also the past editor of Tire Science & Technology with 60+ peer-reviewed publications and four patents. His experiences and contributions span a topic range including material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics, and fatigue life prediction methods.
He has over 30 years of experience developing testing and simulation methods in the rubber industry. Dr. Mars’ professional activity has focused on applying experimental and computational mechanics in pursuit of better-performing rubber products. He has been an invited lecturer at numerous international conferences and venues. Dr. Mars earned his Honors BSME with Polymer Specialization at the University of Akron, and his MS and Ph.D. degrees at the University of Toledo. Dr. Mars is the author of the Endurica fatigue life solver – the world’s first commercially available and best-validated simulation system for fatigue analysis of rubber. As founder and president of Endurica LLC, he promotes the use of simulation worldwide through lectures and workshops.
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